Streetwise Low-cost Web Site Promotion 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

Streetwise Low-Cost Web Site Promotion gives you the tools and tips you need to win the war over Internet real estate.

Filled with practical advice that can be put to work immediately--and containing dozens of real-world examples of compa-nies that have developed innovative and effective online promotional programs--Streetwise Low-Cost Web Site Promotion is an invaluable resoure for anyone who wants to build a profitable business online.

CHAPTER 1 Creating Internet Traffic

If it's that difficult,why is the Internet so popular?

Promotional opportunities

Types of advertising

Budgeting

Why are You on the Web anyway?(Not a trick question)

The Ten Commandments of Web site promotion

Adopt and adapt

Preplanning is Key

The official Web site preplanner

Quick tips

Summary

CHAPTER 2 Ten Steps and Tools for a No-Nonsense,Take-No-Prisoners Promotion Plan

What category does your audience fit into?

Quick tips

Summary

CHAPTER 3 Foundations for Winning Web Site Promotion

What are the benefits of repeat visitors?

The six Cs to generating repeat traffic

Build promotion into your site

Bells and whistles

Customers don't complanin-they just leave

A site that got it right

How Web travelers journey

The mindset of the "typical"surfer

Quick tips

Summary

CHAPTER 4 How to Position Your Site to Attract Traffic

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CHAPTER 5 Site Specifics

CHAPTER 6 How to Write for Your Web Site

CHAPTER 7 Market Research and Your Target Market

CHAPTER 8 Easy-to-Carry-Out Tests

CHAPTER 9 Creating a Dynamite Promotional

CHAPTER 10 More About Working with E-mail

CHAPTER 11 Announcing Your Site and Working the Newsgroups

CHAPTER 12 Building Relationships with the Media

Barry Feig has twenty years of experience developing marketing programs for corporations such as American Express,First Brands,Colgate-Palmolive,American Cyanamid,PepsiCo,and others.He is the author of three books on marketing,as well as numerous articles

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