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For undergraduate and graduate courses in entrepreneurship and/or small business management.

This book provides you a pathway to launching a new, small business successfully.

Section 1. The Challenges and Rewards of Entrepreneurship

　Chapter 1. Entrepreneurship: A Powerful Economic Force

Section 2. Building a Business Plan: Beginning Considerations

　Chapter 2. Strategic Management: Gaining a Competitive Edge

　Chapter 3. Choosing a Form of Ownership

　Chapter 4. Franchising and the Entrepreneur

　Chapter 5. Buying an Existing Business

　Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business

Plan

Section 3. Building a Business Plan: Financial Issues

　Chapter 7. Creating a Solid Financial Plan

　Chapter 8. Managing Cash Flow

Section 4. Building a Business Plan: Marketing Your Company

　Chapter 9. Creating a Marketing Plan

　Chapter 10. Creative Use of Advertising and Promotion

　Chapter 11. Pricing and Credit Strategies

　Chapter 12. Global Marketing Strategies for Entrepreneurs

　Chapter 13. E-Commerce and Entrepreneurship

Section 5. Putting the Business Plan to Work: Finding Financing

　Chapter 14. Sources of Equity Financing

　Chapter 15. Source of Debt Financing

Section 6. Location and Layout

　Chapter 16. Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability

　Chapter 17. Purchasing, Quality Management, and Vendor Analysis

　Chapter 18. Managing Inventory

Section 8. Managing People: A Company’s Most Valuable Resource

　Chapter 19. Staffing and Leading a Growing Company

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书籍介绍

For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.

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