书海拾贝 -ADIDAS 阿迪达斯产品设计
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ADIDAS 阿迪达斯产品设计书籍详细信息

  • ISBN:9789812454843
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2007-11
  • 页数:240
  • 价格:252.80
  • 纸张:铜版纸
  • 装帧:袋装
  • 开本:16开
  • 语言:未知
  • 丛书:暂无丛书
  • TAG:暂无
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  • 更新时间:2025-01-20 02:18:22

内容简介:

Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.


书籍目录:

The History of adidas

Adi Dassler’S Dream

3-Stripes&The Olympic Games

adidas Ambassadors

Every Shoe Has a Story

The Three Divisions

Sport Performance

Sport Heritage

Sport Style

Creative CampaigBS

World of Sports

Store Design

Acknowledgements


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原文赏析:

In July 2002, adidas presented a revolutionary new business strategy for the adidas brand, aimed at expanding its customer base and driving top-line growth. The new structure is a fundamental shift from the traditional "Footwear" and "Apparel" structure, introducing a new three-divisional approach with the "Sport Performance", "Sport Heritage" and "Sport Style" divisions.

The products in the adidas Sport Performance division are developed for the sports performance market but have design appeal, encouraging consumers to wear the products both on and off the court or playing field.

The adidas Sport Heritage division contains adidas Originals products. Originals products seek to extend the brand's unique and authentic heritage to the lifestyle market. Design and functionality are already str...


其它内容:

书籍介绍

《阿迪达斯品牌》主要内容:Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of chosen brands, reflecting its corporate culture and showcasing it winning designs. The book on Adidas focuses in the definitive advertising campaigns by the brand, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork, Brand A-Z: Adidas also features interviews with designers and incorporates the corporate culture of the brand to give the readers an insight into the street wear German brand.This visually stimulating book is a must-have for fans of the brand and also serves as an inspiration for designers and those in the advertising industry.


书籍真实打分

  • 故事情节:8分

  • 人物塑造:9分

  • 主题深度:8分

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  • 知识广度:9分

  • 实用性:3分

  • 章节划分:4分

  • 结构布局:8分

  • 新颖与独特:3分

  • 情感共鸣:6分

  • 引人入胜:6分

  • 现实相关:5分

  • 沉浸感:8分

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  • 文化贡献:5分


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下载点评

  • 无盗版(241+)
  • 情节曲折(650+)
  • 体验好(304+)
  • 简单(671+)
  • 还行吧(125+)
  • 一般般(624+)
  • 图文清晰(484+)
  • 好评多(421+)
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下载评价

  • 网友 苍***如: ( 2025-01-10 17:09:45 )

    什么格式都有的呀。

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    非常好就是加载有点儿慢。

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    一般般,只能说收费的比免费的强不少。

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    不错,支持的格式很多

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    不错,图文清晰,无错版,可以入手。

  • 网友 利***巧: ( 2025-01-19 15:31:46 )

    差评。这个是收费的

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    下载速度还可以

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  • 网友 冯***丽: ( 2025-01-11 04:00:10 )

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    页面不错 整体风格喜欢

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    可以在线转化哦

  • 网友 隗***杉: ( 2025-01-11 01:23:14 )

    挺好的,还好看!支持!快下载吧!

  • 网友 居***南: ( 2024-12-24 15:01:43 )

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  • 网友 马***偲: ( 2024-12-22 15:30:10 )

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